Introducing hotels & travel
packages at FlightHub
Project goal: Increase package bookings at FlightHub
Final results: Increased package searches by 400%. View source
Results from the project so far:
+405% package visits
+20% hotel bookings
10+ user interview,
Daily hotel visits - From google analytics
Daily hotel visits - From google analytics
Daily hotel visits - From google analytics
Daily hotel visits - From google analytics
How I researched for this project
My research process was mainly based on competitive benchmarking,
ChatGPT deep research was a helpful guide throughout the process.
10 in person user interviews with real coworkers
Used AI tools like condense to document the intervews and map the pain points
New homepage packages features
The green “Bundle and Save” checkbox
A new user-friendly product menu with a 20% savings tag
A new packages promo banner under the search form.
New flight search page packages features
The checkout bundle pop-up — Currently X search per day
Promo banners within the flight search page — Currently X search per day
New option within the flight price matrix — Currently X search per day
🧪 New booking confirmation page packages features
the hotel promo pop-up — Currently X search per day
a new confirmation page — Currently X search per day
hotel promo banner on top of the itinerary — Currently X search per day
a new hotel carousel
🧪 New booking confirmation page packages features
the 20% off tag on a static hotel option on the top menu
a hotel promo banner above the flight itinerary
a hotel promo carousel below the itenerary