Introducing hotels & travel packages at FlightHub
I introduced hotel and package entry points at every pivotal stage of the flight booking journey. The goal was to make these options visible, appealing, and contextually relevant, maximizing exposure while preserving a seamless flight booking experience.
📈 Results from the project so far
+405% package visits, +20% hotel bookings, 10+ user interview,
🔬 My research process
My research process was mainly based on competitive benchmarking, using other OTA websites like Expedia as references. I also used ChatGPT deep research as a helpful guide throughout the process.
For some features (such as post-booking features), I conducted internal user interviews with prototypes to ensure that the hotel component would not negatively impact the main flight booking journey.
For the homepage features, I ran about 10 user interviews, which highlighted potential improvements to the product menu, an overall lack of exploration widgets on the homepage, and inconsistencies with the rest of the website. I used this feedback to guide the design of the hotel features.
Learn more about my process with the product design guidelines I wrote at FlightHub
🧪 New homepage packages features
The green “Bundle and Save” checkbox — Currently X search per day
A new user-friendly product menu with a 20% savings tag — Currently X search per day
A new packages promo banner under the search form. — Currently X search per day
🧪 New flight search page packages features
The checkout bundle pop-up — Currently X search per day
Promo banners within the flight search page — Currently X search per day
New option within the flight price matrix — Currently X search per day
🧪 New booking confirmation page packages features
the hotel promo pop-up — Currently X search per day
a new confirmation page — Currently X search per day
hotel promo banner on top of the itinerary — Currently X search per day
a new hotel carousel
🧪 New booking confirmation page packages features
the 20% off tag on a static hotel option on the top menu
a hotel promo banner above the flight itinerary
a hotel promo carousel below the itenerary